The Small Business Adshop

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Why 90% of Small Business Ads Fail

This easy-to-read, no-B.S.* FREE ebook by Profit Clinic founder, John Counsel, is a revelation for small business advertisers.

It strips away the "guild" mumbo-jumbo and "guru" spin used to sell high-priced products, programs and professional services and reveals why REAL success in advertising is 90% perspiration and only 10% inspiration!

It has NOTHING to do with "killer" headlines and copy, slick layouts or "creativity". These factors make the critical difference ONLY when all other factors are equal. When you know what to do, and why, they're NEVER equal — because YOU can make sure they're not!

The good news is that it's something that anyone can do successfully... when they know the right things to do and the right reasons for doing them. This useful FREE ebook reveals both!

Send your request now (use the form below) and receive this useful, eye-opening ebook.

TWO examples of the penetrating insights you'll discover in this revealing ebook...

There are 10 essential components in a properly planned and managed small business advertising program. If even ONE of these essential components is missing, your chances of success are reduced dramatically.

Typically, NINE out of 10 are MISSING!

Ten Essential Components

Whether your advertisement is a newspaper ad, a flyer, your business card (YES! It's one of your most powerful ads when it's done properly!), a postcard, a web sales letter, a billboard or any other kind of advertisement, if you start and finish with the ad on its own, that ad won't stand a snowball's chance in hell of succeeding, except by sheer, dumb LUCK! (Which you can never duplicate because you have no idea why it worked in the first place.)

Think the answer's to be found in "killer" headlines and copy – or slick, gimmicky layouts?

Think again. You're still focusing on the ad itself – NOT the other nine ESSENTIAL components that should be powering it. It makes as much sense as trying to replace the missing engine and transmission of a racing car with a fresh PAINT job!

If you're like 90% or more of small business advertisers, your REAL dilemma isn't just locating those missing components. It's not even knowing WHERE or HOW to find them. Your real dilemma is that you have NO idea WHAT TO LOOK FOR IN THE FIRST PLACE!

This revealing ebook will show you exactly WHAT they are and WHERE and HOW to find them and put them to work successfully.

I'm confused... does this mean that great copy, headlines, layouts, media selection and measurement donÕt matter? That they're not important?
No, that's not what I said at all. 90% of small business ads fail LONG BEFORE they ever reach that final stage! These things are all vitally important. But unless those nine missing components are all in place and working properly, you're still trying to win a race with a car that has NO engine and NO transmission! Those final factors will be the ONLY ones you have to work with... and they're the toughest ones to get right, and they're always the MOST COMPETITIVE!

Why? Because you'll be fighting for attention against 90% of your competitors, all of you sitting stationary at the STARTING line, while the 10% — or less! — of your competitors who get it right gun their race cars over the FINISHING line to win the race!

The winners ALL receive THREE H-U-G-E prizes, too...

THE CUSTOMER
THE SALE and
INCREASED MARKET SHARE!

Can you guess who'll be LOSING market share to them? You won't notice the loss because it's flowing to the winners from the 90% who lose market share, little by little. It's just a matter of time before it becomes obvious to you. By then, of course, it's usually too late.

It doesn't have to be like this!

Just imagine, instead, the kind of turbo-charged results YOU could be enjoying with a fully-functional, integrated, synergistic, high-leverage advertising SYSTEM to power your ads — complete with 'killer' headlines, copy and layouts, media selection and measurement, etc!

This is a far more deadly threat to the success of your ads – and your business! – than you realise.

Most of what claims to be marketing online really isn't... it's salesmanship. It focuses on getting the sale. It's about 'killer' headlines, 'killer' copy, 'killer' layouts, the best possible media selection and testing and measuring response rates. These are all part of stages 2, 3 and 4 of the 8-stage fulfilment process (right). Sure, they're all part of the overall marketing process, but they ignore stages 1 and 5 — critical to your marketing success — and, even when stages 1 and 5 are present, stages 6, 7 and 8 are ALWAYS missing... and this is where a proven 700% higher results happen!

The real problem is that most small business owners THINK they understand marketing, when all they usually hear or see are MISINTERPRETATIONS of marketing by SELLERS... who see the visible tip of the marketing iceberg (sales) and think that's all there is.

It's like thinking you understand computer programming because you can operate a personal computer. Risky!

This confusion arises because YOU deal with SELLERS all the time – you rarely get to deal directly with genuine marketing professionals. That's hardly surprising... they're the back-room generals who create the battle plans and strategies for sellers — the front line troops — to put into action in the hand-to-hand fighting in the field.

Sellers are opportunistic by nature. They have to be to survive. It's a highly-desirable trait in sales people. So they seize on marketing language (it sounds very impressive when talking to prospects) and give it totally different meanings, based on their limited exposure to REAL marketing... then wonder why they create so much mayhem in the market place, and aggravation with their head office marketing departments.

It's not what you don't know about marketing that will sabotage your advertising results... it's what you don't know you don't know that sinks 90% of ALL small businesses advertising.

There are other important reasons why 90% of all small business advertising fails, and they're all explained in your FREE ebook, along with what you need to KNOW and DO to FIX the problem.

Since your copy of the ebook is free, there's no financial risk involved for you. If you decide, at any time, that you no longer wish to receive our occasional bulletins, it takes just seconds to unsubscribe yourself. (Yeah, right. It all sounds a bit too good to be true... what's the catch?)

Join us today — and start fixing the gaps in YOUR advertising program!

There are no hidden catches and no nasty surprises. Once you confirm your request, you'll receive an email message containing your personal download link for your free ebook. It's that quick and simple. You'll also receive priority notification of any new product releases, online seminars or workshops, as well as special offers.

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*B.S. — Bogus Science, Beguiling Sophistry, Blarney Stoning, Blatant Salesmanship, Blind Stupidity, Big Stick or plain old Bovine Sediment.
Take your pick... it's all just the same old B.S. after all!